marlo marketing. fully integrated marketing, public relations, and creative services agency based in Boston, Massachusetts and New York City

From influencer engagement for luxury hotels to website design for assisted living communities to public relations for iconic beer brands, we cover a lot of ground.

In industry lingo, we’re considered a full-service integrated consumer marketing agency.

In our lingo? We just get sh*t done.

Case Study: Snack Factory® Pretzel Crisps® – Media Relations (Earned)

Overview

Snack Factory, maker of Pretzel Crisps®, was consistently seeking opportunities to break through with national and regional media to secure earned coverage of Pretzel Crisps and its entire expansive product portfolio in the increasingly cluttered snack category.

Assignment

As agency of record for Snack Factory, marlo marketing was tasked with generating continuous buzz and increased sales for the brand through creative earned media relations to support its growing  portfolio of better-for-you snacks.

Strategy

  • Differentiate Snack Factory products including Pretzel Crisps and new products Dessert Thins, Tortilla Chips and Fruit & Veggie Sticks, from other snacks by spotlighting their unique flavors and proprietary recipes and reinforcing the overall better-for-you
    snack benefits.
  • Guarantee media and influencer trial through standout product launch media mailers tying each flavor to key snacking and seasonal occasions and unique recipes.
  • Forge repeat relationships with national media outlets who appeal to Snack Factory’s key audiences and target demographic to communicate strategic brand messaging and positioning.

Results

CaseStudyIcons Website 10

333M+ product impressions in 5 years

CaseStudyIcons Fundraising 05

Launched 23 new products reaching 200+ editors

CaseStudyIcons Award 04

Regular coverage in major outlets including People, Popsugar, Wholesale Bakery and Woman’s World

CaseStudyIcons Placements 01

64% increase in YOY sales