Overview
Snack Factory®, maker of Pretzel Crisps®, offers some of the tastiest better-for-you snacks in the CPG space, but in an increasingly cluttered snack category, the brand continually strives to make their products stand out in the crowd.
Assignment
As agency of record for Snack Factory®, marlo marketing was tasked with generating continuous buzz and increased sales through strategic and creative paid media initiatives to introduce a steady stream of new products and innovations to consumer audiences.
Strategy
- Differentiate Pretzel Crisps® from other snacks by spotlighting unique flavors and proprietary recipes tied to snacking occasions while reinforcing the better-for-you snack benefits of the brand.
- Optimize the visibility, relevance and positive perception of the paid initiatives by timing with key lifestyle seasons and events such as TV sports watching, family travel and holiday entertaining.
- Forge strategic partnerships with media outlets and national influencers who appeal to Pretzel Crisps’ target demographic to communicate brand messaging and positioning through unique paid content.
Results
Reached 326M consumers through paid content over 5 years
4 seasonal mat releases placed in over 4K newspapers
6 satellite media tours held around key snacking occasions reached 73M+ viewers in key markets
10M+ impressions across national and regional sponsored content
