marlo marketing. fully integrated marketing, public relations, and creative services agency based in Boston, Massachusetts and New York City

From influencer engagement for luxury hotels to website design for assisted living communities to public relations for iconic beer brands, we cover a lot of ground.

In industry lingo, we’re considered a full-service integrated consumer marketing agency.

In our lingo? We just get sh*t done.

Case Study: Snack Factory® Pretzel Crisps® – Media Relations (Paid)

Overview

Snack Factory®, maker of Pretzel Crisps®, offers some of the tastiest better-for-you snacks in the CPG space, but in an increasingly cluttered snack category, the brand continually strives to make their products stand out in the crowd.

Assignment

As agency of record for Snack Factory®, marlo marketing was tasked with generating continuous buzz and increased sales through strategic and creative paid media initiatives to introduce a steady stream of new products and innovations to consumer audiences.

Strategy

  • Differentiate Pretzel Crisps® from other snacks by spotlighting unique flavors and proprietary recipes tied to snacking occasions while reinforcing the better-for-you snack benefits of the brand.
  • Optimize the visibility, relevance and positive perception of the paid initiatives by timing with key lifestyle seasons and events such as TV sports watching, family travel and holiday entertaining.
  • Forge strategic partnerships with media outlets and national influencers who appeal to Pretzel Crisps’ target demographic to communicate brand messaging and positioning through unique paid content.

Results

CaseStudyIcons Attendees 02

Reached 326M consumers through paid content in 5 years

CaseStudyIcons Placements 01

4 seasonal mat releases placed in over 4K newspapers

CaseStudyIcons BrandMessage 18

6 satellite media tours held around key snacking occasions reached 73M+ viewers in key markets

CaseStudyIcons Impressions 06

10M+ impressions across national and regional sponsored content

CaseStudyIcons Revenue 14

64% increase in YOY sales