Snack Factory®, maker of Pretzel Crisps®, sought opportunities to reach buyers and trade media during key retail tradeshows including IDDBA, PMA, FNCE and Fancy Food – even when the brand had limited (and sometimes not any) formal booth presence on tradeshow floors.
marlo marketing was tasked with creating memorable, breakthrough activations to support Snack Factory’s limited trade show presence and make a splash among key retail buyers and industry tastemakers around key lunches including Gluten Free and Minis.
- Identify unexpected and disruptive opportunities to generate awareness among trade show attendees, avoiding busy show floors inundated with other brands.
- Cut through the trade show clutter by reaching attendees before they even step onto the floor via customized product room drops timed with key attendee arrivals.
- Provide buzz-worthy value to attendees with complimentary branded pedicab rides to and from conferences/area hotels, complete with product samples and key messaging provided by brand ambassadors.
- Stop attendees in their tracks via can’t-be-missed initiatives around convention centers including branded billboard bikes
and standout street teams sampling Minis, Gluten Free and collateral.