marlo marketing. fully integrated marketing, public relations, and creative services agency based in Boston, Massachusetts and New York City

From influencer engagement for luxury hotels to website design for assisted living communities to public relations for iconic beer brands, we cover a lot of ground.

In industry lingo, we’re considered a full-service integrated consumer marketing agency.

In our lingo? We just get sh*t done.

Case Study: Snack Factory® Pretzel Crisps® Trade Show – Creative Programming

Overview

Snack Factory®, maker of Pretzel Crisps®, sought opportunities to reach buyers and trade media during key retail tradeshows including IDDBA, PMA, FNCE and Fancy Food – even when the brand had limited (and sometimes not any) formal booth presence on tradeshow floors.

Assignment

marlo marketing was tasked with creating memorable, breakthrough activations to support Snack Factory’s limited trade show presence and make a splash among key retail buyers and industry tastemakers around key lunches including Gluten Free and Minis.

Strategy

  • Identify unexpected and disruptive opportunities to generate awareness among trade show attendees, avoiding busy show floors inundated with other brands.
  • Cut through the trade show clutter by reaching attendees before they even step onto the floor via customized product room drops timed with key attendee arrivals.
  • Provide buzz-worthy value to attendees with complimentary branded pedicab rides to and from conferences/area hotels, complete with product samples and key messaging provided by brand ambassadors.
  • Stop attendees in their tracks via can’t-be-missed initiatives around convention centers including branded billboard bikes
    and standout street teams sampling Minis, Gluten Free and collateral.

Results

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ACTIVATED AT 9 KEY TRADE SHOWS OVER 4 YEARS

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DIRECTLY ENGAGED WITH OVER 32K TARGET ATTENDEES

CaseStudyIcons Pretzel 31 31

OVER 11,000 SAMPLES HANDED DIRECTLY TO DECISION & TASTEMAKERS

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2,100 PEDICAB RIDES FROM THE SHOWS TO HOTELS

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64% increase in YOY sales; minis & gluten free remain two of the best product launches for brand