marlo marketing. fully integrated marketing, public relations, and creative services agency based in Boston, Massachusetts and New York City

From influencer engagement for luxury hotels to website design for assisted living communities to public relations for iconic beer brands, we cover a lot of ground.

In industry lingo, we’re considered a full-service integrated consumer marketing agency.

In our lingo? We just get sh*t done.

Case Study: Snack Factory® Pretzel Crisps®

Overview

Five years after marlo marketing began working with Snack Factory® Pretzel Crisps® as their AOR (media relations, new product launches, trade show activations, strategic partnerships), we were asked to once again find a way to break through the clutter and create awareness for the brand around National Pretzel Day.

Assignment

Ideate and execute a strategic National Pretzel Day social influencer campaign to create buzz and capture the attention of top-tier editorial and social influencers.

Strategy

  • Concept and design a uniquely personalized creative mailer centered around the idea of customized fashion illustrations straight from the recipient’s Instagram feed — with a bag of Pretzel Crisps® drawn in — to cement the brand’s positioning as an innovative and delicious clean-label snack.
  • Step away from the brand’s typical food media targets and focus on identifying top-tier fashion, beauty, lifestyle, and wellness influencers to create a whole new crew of loyal fans.
  • Secure earned social media coverage to ensure Pretzel Crisps® stands out during the saturated holiday.

Results

Within days of sending out the mailer, the brand saw an immediate response from recipients sharing their reactions on their social channels, tagging @PretzelCrisps and #NationalPretzelDay

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Garnered 446,536 impressions from 8 influencers in 5 days

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Received positive reactions from notable influencers, including @MarinaLarroude (Fashion Director at Barneys New York), @BrittSimerson (lifestyle influencer) and @KelaWalker (Emmy-nominated TV host and lifestyle influencer)

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Cost per engagement: $0.01