Boston’s first Autograph Collection property was set to open in June 2015 in the city’s rapidly changing, yet still underdeveloped, Seaport neighborhood.
marlo marketing was tasked with positioning The Envoy as one of the country’s most spectacular hotel openings of the year, in order to drive awareness and bookings. Further, it was imperative to generate excitement around the property’s public amenities (restaurant, rooftop) as a destination for local Bostonians in the still up-and-coming neighborhood.
- Develop on point messaging materials that clearly lay out the property’s differentiators.
- Conduct a comprehensive media relations campaign designed to target local, regional, and national audiences.
- Develop innovative programming to create reasons for coverage and to drive local traffic.
- Create memorable social content to amplify brand positioning and PR programming along with real-time engagement to encourage social sharing by Bostonians and visitors alike.