marlo marketing. fully integrated marketing, public relations, and creative services agency based in Boston, Massachusetts and New York City

From influencer engagement for luxury hotels to website design for assisted living communities to public relations for iconic beer brands, we cover a lot of ground.

In industry lingo, we’re considered a full-service integrated consumer marketing agency.

In our lingo? We just get sh*t done.

Case Study: The Envoy Hotel

Overview

Boston’s first Autograph Collection property was set to open in June 2015 in the city’s rapidly changing, yet still underdeveloped, Seaport neighborhood.

Assignment

marlo marketing was tasked with positioning The Envoy as one of the country’s most spectacular hotel openings of the year, in order to drive awareness and bookings. Further, it was imperative to generate excitement around the property’s public amenities (restaurant, rooftop) as a destination for local Bostonians in the still up-and-coming neighborhood.

Strategy

  • Develop on point messaging materials that clearly lay out the property’s differentiators.
  • Conduct a comprehensive media relations campaign designed to target local, regional, and national audiences.
  • Develop innovative programming to create reasons for coverage and to drive local traffic.
  • Create memorable social content to amplify brand positioning and PR programming along with real-time engagement to encourage social sharing by Bostonians and visitors alike.

Results

CaseStudyIcons Award 04

Named 2016 Hotel Opening of the Year by Marriott Worldwide

CaseStudyIcons Placements 01

400+ media placements; 114 media/social influencer visits in year one

CaseStudyIcons Cocktail 20

$1.6M in F&B sales (rooftop, restaurant) in June 2016

CaseStudyIcons Revenue 14

Property sold for $112.5M within one year of opening