The Massachusetts Convention Center Authority was opening the first-of-its-kind urban project, that transformed a 2.7-acre empty lot into an interactive outdoor space in a matter of weeks.
The marlo team was tasked to launch and position The Lawn on D as an innovative outdoor venue designed to enliven South Boston and benefit all Bostonians. Additionally, driving public awareness and traffic to the new must-visit destination was imperative.
- Design all branding components (logo, website, email marketing, social media platforms) to capture the brand’s playful, experimental philosophy.
- Conduct aggressive daily media outreach.
- Establish The Lawn on D website as a daily go-to resource for information,events and updates.