marlo marketing. fully integrated marketing, public relations, and creative services agency based in Boston, Massachusetts and New York City

From influencer engagement for luxury hotels to website design for assisted living communities to public relations for iconic beer brands, we cover a lot of ground.

In industry lingo, we’re considered a full-service integrated consumer marketing agency.

In our lingo? We just get sh*t done.

Case Study: The Lawn On D – Outsourced Marketing

Overview

The Massachusetts Convention Center Authority was opening the first-of-its-kind urban project, that transformed a 2.7-acre empty lot into an interactive outdoor space in a matter of weeks.

Assignment

The marlo team was tasked to launch and position The Lawn on D as an innovative outdoor venue designed to enliven South Boston and benefit all Bostonians. Additionally, driving public awareness and traffic to the new must-visit destination was imperative.

Strategy

  • Design all branding components (logo, website, email marketing, social media platforms) to capture the brand’s playful, experimental philosophy
  • Conduct aggressive daily media outreach
  • Establish The Lawn on D website as a daily go-to resource for information, events and updates

Results

CaseStudyIcons Placements 01

475+ STORIES IN A VARIETY OF LOCAL AND NATIONAL OUTLETS

CaseStudyIcons Attendees 02

200,000+ VISITORS TO THE LAWN IN THE SECOND SEASON (5 MONTHS)

CaseStudyIcons Award 04

NAMED ONE OF BOSTINNO’S ”50 ON FIRE” IN ARTS & ENTERTAINMENT