Overview
The Massachusetts Convention Center Authority was opening the first-of-its-kind urban project, that transformed a 2.7-acre empty lot into an interactive outdoor space in a matter of weeks.
Assignment
The marlo team was tasked to launch and position The Lawn on D as an innovative outdoor venue designed to enliven South Boston and benefit all Bostonians. Additionally, driving public awareness and traffic to the new must-visit destination was imperative.
Strategy
- Design all branding components (logo, website, email marketing, social media platforms) to capture the brand’s playful, experimental philosophy.
- Conduct aggressive daily media outreach.
- Establish The Lawn on D website as a daily go-to resource for information,events and updates.
Results
![CaseStudyIcons Placements 01 CaseStudyIcons Placements 01](https://marlomarketing.com/wp-content/uploads/2018/12/CaseStudyIcons-Placements-01-100x100.png)
475+ STORIES IN A VARIETY OF LOCAL AND NATIONAL OUTLETS
![CaseStudyIcons Attendees 02 CaseStudyIcons Attendees 02](https://marlomarketing.com/wp-content/uploads/2018/12/CaseStudyIcons-Attendees-02-100x100.png)
200K+ VISITORS TO THE LAWN IN THE SECOND SEASON (5 MONTHS)
![CaseStudyIcons Award 04 CaseStudyIcons Award 04](https://marlomarketing.com/wp-content/uploads/2018/12/CaseStudyIcons-Award-04-100x100.png)