marlo marketing. fully integrated marketing, public relations, and creative services agency based in Boston, Massachusetts and New York City

From influencer engagement for luxury hotels to website design for restaurants to public relations for iconic beer brands, we cover a lot of ground.

In industry lingo, we’re considered a full-service integrated consumer marketing agency.

In our lingo? We just get sh*t done.

Case Study: Uncommon Hospitality


Maine-based hospitality management and real estate development company Uncommon Hospitality was looking to increase awareness, drive website traffic and increase online bookings for three of their hotel properties – The Francis in Portland, ME and The Admiral’s Inn and The Colonial Inn in Ogunquit, ME. After underwhelming results from other agencies, Uncommon turned to marlo for our digital marketing expertise.


Develop a strategic digital marketing plan to drive traffic and online bookings to Uncommon Hospitality’s three properties.


  • Develop compelling digital ad campaigns for each hotel property that reinforces each property’s differentiators and drives website traffic and online bookings.
  • Develop Google AdWords campaign targeting relevant, but not competing, search terms for each property.
  • Launch remarketing campaigns to reengage users who had previously interacted with the properties.
  • Build and execute an email marketing strategy.


CaseStudyIcons Website 10

Website traffic increased by 116% for monthly users

CaseStudyIcons Impressions 06

Adwords Campaigns saw a 253% increase in ad clicks and 136% increase in ad impressions

CaseStudyIcons Revenue 14

Annual return on Ad spend (ROAS) of 532%

CaseStudyIcons EmailMarketing 07

Email marketing had an average email open rate of 22% (industry average: 11.7%) and an average email click rate of 5.5% (industry average: 0.7%)