Overview
Willow Tree, the beloved 60+ year old family-owned New England purveyor known for premium chicken salads and pies, owns a cult following along Boston’s South Shore and Rhode Island, but sought expanded market penetration throughout all New England, particularly among a younger Millennial audience.
Assignment
In 2016, Willow Tree asked marlo marketing to modernize and relaunch its brand identity to reach new audiences/markets and drive broader regional awareness while retaining its core customers.
Strategy
- Develop a refreshed, modernized brand identity realized throughoutall consumer touchpoints, from logo to collateral to packaging to website, advertising and social channels.
- Create an integrated marketing program comprised of media relations, advertising, sampling events, social, digital and influencer programming.
- Invent timely media angles and develop comprehensive social programsto promote key seasonal products and drive sales.
- Manage and maintain Willow Tree’s digital presence and marketing, includingall content on social channels and website.
- Target foodie social influencers via organic and paid standout brand contentas well as post-worthy creative mailers designed to get product in hand.
Results
![CaseStudyIcons Impressions 06 CaseStudyIcons Impressions 06](https://marlomarketing.com/wp-content/uploads/2018/12/CaseStudyIcons-Impressions-06-100x100.png)
EARNED 89M+ IMPRESSIONS FROM MEDIA AND SOCIAL COVERAGE
![CaseStudyIcons StorefrontFranchise 09 CaseStudyIcons StorefrontFranchise 09](https://marlomarketing.com/wp-content/uploads/2018/12/CaseStudyIcons-StorefrontFranchise-09-100x100.png)
WEEK-LONG BRAND RELAUNCH EVENT GENERATED IN-STORE SALES OF $69,398
![CaseStudyIcons Website 10 CaseStudyIcons Website 10](https://marlomarketing.com/wp-content/uploads/2018/12/CaseStudyIcons-Website-10-100x100.png)
GREW SOCIAL CHANNELS BY 74% AND INCREASED WEB SESSIONS BY 98%
![CaseStudyIcons GrowthChart 12 CaseStudyIcons GrowthChart 12](https://marlomarketing.com/wp-content/uploads/2018/12/CaseStudyIcons-GrowthChart-12-100x100.png)