marlo marketing. fully integrated marketing, public relations, and creative services agency based in Boston, Massachusetts and New York City

From influencer engagement for luxury hotels to website design for assisted living communities to public relations for iconic beer brands, we cover a lot of ground.

In industry lingo, we’re considered a full-service integrated consumer marketing agency.

In our lingo? We just get sh*t done.

Case Study: Willow Tree – Outsourced Marketing

Overview

Willow Tree, the beloved 60+ year old family-owned New England purveyor known for premium chicken salads and pies, owns a cult following along Boston’s South Shore and Rhode Island, but sought expanded market penetration throughout all New England, particularly among a younger Millennial audience.

Assignment

In 2016, Willow Tree asked marlo marketing to modernize and relaunch its brand identity to reach new audiences/markets and drive broader regional awareness while retaining its core customers.

Strategy

  • Develop a refreshed, modernized brand identity realized throughout all consumer touchpoints, from logo to collateral to packaging to website, advertising and social channels.
  • Create an integrated marketing program comprised of media relations, advertising, sampling events, social, digital and influencer programming.
  • Invent timely media angles and develop comprehensive social programs to promote key seasonal products and drive sales.
  • Manage and maintain Willow Tree’s digital presence and marketing, including all content on social channels and website.
  • Target foodie social influencers via organic and paid standout brand content as well as post-worthy creative mailers designed to get product in hand.

Results

CaseStudyIcons Impressions 06

EARNED 89M+ IMPRESSIONS FROM MEDIA AND SOCIAL COVERAGE

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WEEK-LONG BRAND RELAUNCH EVENT GENERATED IN-STORE SALES OF $69,398
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GREW SOCIAL CHANNELS BY 74% AND INCREASED WEB SESSIONS BY 98%

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INCREASED YOY ONLINE SALES DURING KEY HOLIDAY PERIODS