marlo marketing. fully integrated marketing, public relations, and creative services agency based in Boston, Massachusetts and New York City

From influencer engagement for luxury hotels to website design for assisted living communities to public relations for iconic beer brands, we cover a lot of ground.

In industry lingo, we’re considered a full-service integrated consumer marketing agency.

In our lingo? We just get sh*t done.

Case Study: YOTEL – Hospitality Launch

Overview

In Summer 2017, the international hotel brand known for affordable luxury opened its second U.S. property in Boston’s Seaport district and turned to marlo marketing for a buzzworthy launch blitz.

Assignment

Drive widespread awareness and bookings for the brand’s newest location to set the stage for rapid forthcoming expansion.

Strategy

  • Execute a dynamic media relations campaign to build anticipation around launch
  • Shatter the “microhotel” misnomer via carefully crafted messaging and strategic media/influencer visits
  • Reinforce excitement with an exclusive launch event for key stakeholders

Results

CaseStudyIcons Placements 01

140+ MEDIA PLACEMENTS WITHIN SIX MONTHS

CaseStudyIcons PositiveReactionSocial 17

37 MEDIA/SOCIAL INFLUENCER VISITS WITHIN FIRST SIX MONTHS OF OPENING

CaseStudyIcons SoldOut 03

SOLD OUT FOUR NIGHTS WITHIN FIRST MONTH OF OPENING