In Summer 2017, the international hotel brand known for affordable luxury opened its second U.S. property in Boston’s Seaport district and turned to marlo marketing for a buzzworthy launch blitz.
Drive widespread awareness and bookings for the brand’s newest location to set the stage for rapid forthcoming expansion.
- Execute a dynamic media relations campaign to build anticipation around launch.
- Shatter the “microhotel” misnomer via carefully crafted messaging and strategic media/influencer visits.
- Reinforce excitement with an exclusive launch event for key stakeholders.