Overview
In Summer 2017, the international hotel brand known for affordable luxury opened its second U.S. property in Boston’s Seaport district and turned to marlo marketing for a buzzworthy launch blitz.
Assignment
Drive widespread awareness and bookings for the brand’s newest location to set the stage for rapid forthcoming expansion.
Strategy
- Execute a dynamic media relations campaign to build anticipation around launch.
- Shatter the “microhotel” misnomer via carefully crafted messaging and strategic media/influencer visits.
- Reinforce excitement with an exclusive launch event for key stakeholders.
Results
![CaseStudyIcons Placements 01 CaseStudyIcons Placements 01](https://marlomarketing.com/wp-content/uploads/2018/12/CaseStudyIcons-Placements-01-100x100.png)
140+ MEDIA PLACEMENTS WITHIN SIX MONTHS
![CaseStudyIcons PositiveReactionSocial 17 CaseStudyIcons PositiveReactionSocial 17](https://marlomarketing.com/wp-content/uploads/2018/12/CaseStudyIcons-PositiveReactionSocial-17-100x100.png)
37 MEDIA/SOCIAL INFLUENCER VISITS WITHIN FIRST SIX MONTHS OF OPENING
![CaseStudyIcons SoldOut 03 CaseStudyIcons SoldOut 03](https://marlomarketing.com/wp-content/uploads/2018/12/CaseStudyIcons-SoldOut-03-100x100.png)