marlo marketing. fully integrated marketing, public relations, and creative services agency based in Boston, Massachusetts and New York City

From influencer engagement for luxury hotels to website design for assisted living communities to public relations for iconic beer brands, we cover a lot of ground.

In industry lingo, we’re considered a full-service integrated consumer marketing agency.

In our lingo? We just get sh*t done.

Case Study: Yvonne’s – Social Media

Overview

In 2015, the COJE Management Team set out to launch their newest venture, Yvonne’s, a modern interpretation of the supper club. The location of the restaurant was once home to Locke-Ober, which was an icon on the Boston dining scene for over a century. Yvonne’s was in need of brand voice that paid homage to the vast history of site while distinguishing it as its own entity.

Assignment

Strategize and run Yvonne’s social media handles to position the restaurant as a one-of-a-kind social, drinking & dining experience in Boston by highlighting its past, present and future in a way that deftly represents the  desired brand voice.

Strategy

  • Engaged and followed likeminded individuals such as fashion designers, Insta-celebs and high end brands both in the local Boston area, nationally and internationally
  • Tease images leading up to the launch that focused on the space’s Locke-Ober history, the original Yvonne’s painting and bottle service images that have an overlay of text with quotes from notable Locke-Ober guests and celebrities of the time
  • On opening day, the Yvonne’s logo was posted with an iconic quote from JFK, a well-known regular of Locke-Ober
  • Post-opening, the team kept Yvonne’s at the forefront of followers’ minds by posting content 4-5 times a week

Results

CaseStudyIcons Instagram 33

923 INSTAGRAM FOLLOWERS IN THE FIRST TWO MONTHS; HAD OVER 10K COMPLETELY EARNED FOLLOWERS AT YEAR MARK

CaseStudyIcons Twitter 31

303 TWITTER FOLLOWERS IN THE FIRST TWO MONTHS

CaseStudyIcons Facebook 32

1,207 FACEBOOK FOLLOWERS IN THE FIRST TWO MONTHS