marlo marketing. fully integrated marketing, public relations, and creative services agency based in Boston, Massachusetts and New York City

From influencer engagement for luxury hotels to website design for assisted living communities to public relations for iconic beer brands, we cover a lot of ground.

In industry lingo, we’re considered a full-service integrated consumer marketing agency.

In our lingo? We just get sh*t done.

Case Study: Zoo New England Children’s Zoo – Brand Launch

Overview

In 2016, Zoo New England chose Labor Day weekend – the beginning of the Zoo’s slower season – for the launch of a new Children’s Zoo exhibit at Franklin Park Zoo.

Assignment

Build traffic and excitement around the exhibit opening through a combined earned media and influencer relations campaign.

Strategy

  • Introduce VIP media to the exhibit with a hard hat preview tour in Summer 2016, prior to the exhibit’s construction
  • Create exclusive “pre-opening experience” for mom bloggers and social media influencers, granting them access before the general public, and encouraging promotion on blogs and social channels
  • Proactively pitch media pre- and post-exhibit opening

Results

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SIGNIFICANT MEDIA COVERAGE GARNERING 9 MILLION+ IMPRESSIONS

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TWO HIGH-PROFILE INTERVIEW OPPORTUNITIES WITH GLOBE MAGAZINE AND BOSTON BUSINESS JOURNAL

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8,500+ VISITORS OVER LABOR DAY WEEKEND, A 13% INCREASE FROM YEAR PRIOR

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AWARD RECOGNITION BY GLOBE MAGAZINE AS “BEST OF THE NEW”