brought clarity to our communication strategy
The marlo team took the kernel of a brand concept and led us through a process that distilled our product’s core attributes and brought clarity to our communication strategy. We had to communicate three things in about three seconds: easy, delicious, and healthy, and marlo made that happen! From the selection of a familiar packaging style and size, to the use of simple language and photographs, our box appeals to busy families who don’t have time to cook and members of a generation that never learned. By featuring mouth-watering photographs of the finished meals, customers could nearly taste their dinner before it went into their cart. And by highlighting the key healthful attributes — gluten-free, all natural, and no added sugars — even the shopper most skeptical of boxed foods would be pleasantly surprised by our quality ingredients. Did it work? In just one year, The Healthy Pantry went from 100 to over 1,500 stores carrying its products, and those stores sold 1.7 times more each week!
Keith Lauver Founder & CEO, cooksimple