An American household name for nearly 100 years, in Fall 2018, Perdue enlisted marlo marketing to launch a new line of fully-cooked organic chicken products as an organic option that tastes better and costs less than competitors.
Raise awareness and trial of new Simply Smart Organics’ line among moms and millennials, focusing primarily in the Mid-Atlantic and Northeast.
- Generate buzz, awareness and trial among moms and millennials positioning Simply Smart Organics as the most accessible, affordable and convenient organic chicken available today.
- Put product directly into the hands (and mouths) of top-tier consumer and lifestyle media via 75+ creatively designed, PERDUE-branded product mailers.
- Reach valuable mom demographic of moms directly through hyper-local mom/parent blogger partnerships to share PERDUE’s hassle-free, fully cooked, frozen and refrigerated organic products
- Partner with Lifestyle Expert Jamie Hess on a Satellite Media Tour (SMT) to showcase how PERDUE’s Simply Smart Organics line makes eating organic chicken easier than ever.