marlo marketing. fully integrated marketing, public relations, and creative services agency based in Boston, Massachusetts and New York City

From influencer engagement for luxury hotels to website design for assisted living communities to public relations for iconic beer brands, we cover a lot of ground.

In industry lingo, we’re considered a full-service integrated consumer marketing agency.

In our lingo? We just get sh*t done.

Case Study: Perdue Simply Smart Organics Brand Launch

Overview

An American household name for nearly 100 years, in Fall 2018, Perdue enlisted marlo marketing to launch a new line of fully-cooked organic chicken products as an organic option that tastes better and costs less than competitors.

Assignment

Raise awareness and trial of new Simply Smart Organics’ line among moms and millennials, focusing primarily in the Mid-Atlantic and Northeast.

Strategy

  • Generate buzz, awareness and trial among moms and millennials positioning Simply Smart Organics as the most accessible, affordable and convenient organic chicken available today.
  • Put product directly into the hands (and mouths) of top-tier consumer and lifestyle media via 75+ creatively designed, PERDUE-branded product mailers.
  • Reach valuable mom demographic of moms directly through hyper-local mom/parent blogger partnerships to share PERDUE’s hassle-free, fully cooked, frozen and refrigerated organic products
    key attributes.
  • Partner with Lifestyle Expert Jamie Hess on a Satellite Media Tour (SMT) to showcase how PERDUE’s Simply Smart Organics line makes eating organic chicken easier than ever.

Results

CaseStudyIcons Placements 01

142 Earned media placements in six months

CaseStudyIcons Impressions 06

301,871,340 impressions via earned media

CaseStudyIcons BrandMessage 18

70,308,366 impressions garnered from creative mailer

CaseStudyIcons Attendees 02

1.7M+ impressions from macaroni kid partnership