The marlo marketing team was tasked with redesigning the brand identity and supporting collateral for CampusSIMs, a communication solutions provider whose primary consumer base was international students needing to activate a new phone plan upon arriving in the U.S. Designed items included a fresh new logo and brand identity system (colors, typography, graphic elements, iconography, etc.), as well as SIM card packaging, mobile app interface, and on-campus flyers that cohesively reinforced the brand’s messaging of approachability, inclusivity, and ease of use.