Compass Point Retirement Planning approached marlo marketing to complete a company-wide rebrand in order to jumpstart a stale decades old brand. The marlo team benchmarked the competition and provided thoughtful strategy on how to create a brand identity and story designed to provide differentiation in an extremely crowded marketplace. We designed the primary Compass Point brand’s logo and, using our
360 degree branding and messaging solution, designed and wrote all copy for a new website and printed collateral. In addition, we developed the name and logo for the TRU™ Method, a patent-pending proprietary methodology.