A line of all-natural meal kits, The Healthy Pantry (think “healthy Hamburger Helper”) was founded on the principle that people will eat healthier if doing so is tasty, easy, and convenient. The brand launched in 2010 and was experiencing difficulty growing its distribution channels and driving sales, due to an uninspiring brand message, unprofessional packaging, and a lack of awareness.
marlo marketing was engaged to take the company through a complete rebrand, which began by changing its name to cooksimple. This was followed by a new logo, hiring the right team of food stylists and food photographers to properly represent the finished product, packaging that clearly and concisely communicated the brand promise, and a website that communicated key elements of convenience, taste and health.