A line of all-natural meal kits, The Healthy Pantry (think “healthy Hamburger Helper”) was founded on the principle that people will eat healthier if doing so is tasty, easy, and convenient. Shortly after launching, the brand experienced difficulty growing its distribution channels and driving sales, due to an uninspiring brand message, unprofessional packaging, and a lack of awareness.
marlo marketing was engaged to take the company through a complete rebrand, which began by changing its name to the far more memorable cooksimple. This was followed by a new logo, elevated product photography, updated packaging communicating the brand promise, and a new website that properly conveyed convenience, taste, and health.