We partnered with Gold Medal Bakery to launch a new, ready-to-eat snack — the first crustless sandwich on the market not sold in the freezer aisle. The marlo team created a unique and vibrant brand from the ground up, including logo, tagline, packaging, website, merchandising displays, truck graphics, and social media imagery. Playful messaging was developed for every touchpoint to reflect the snack’s on-the-go convenience, so that Fave’Wich stood out to consumers as both freezer free and full of personality.