Savannah Classics asked the marlo team to give the packaging for their popular line of hushpuppies a fresh new look. With the goal of making the products more eye-catching in grocery store freezer aisles — yet still staying true to the existing Savannah Classics brand — we simplified the logo, updated the typography, and modernized the background imagery. In preparation for re-launch, we captured new photography to bring the product to life across social media, on the website, and in digital advertising campaigns.