marlo marketing led chicken salad and pot pie company, Willow Tree, through a complete brand refresh, modernizing every visual element of the beloved decades-old company. Following a period of research, including focus groups with the company’s most ardent fans, we developed a brand vision and voice that resulted in a logo, photographic assets, packaging for its entire line of salads and pies, recipe cards, social content, in-store POS materials, website and more.