The past few years, brands have been taking a creative, more immersive approach to marketing by creating experiences that mimic those of our favorite movies, TV shows, and brands themselves.
Thinking outside the box is something we as marketers and creatives do on a daily basis, and recently it seems that more and more brands, with seemingly no relation, are patterning up for killer stunts and ad campaigns. And, as
I recently had an opportunity to visit Portugal for work, as an invitee to the country’s largest food & wine trade show. I’ve had the good fortune to spend considerable amounts of time living in and visiting Europe throughout my