In this video, Jim Rooney, President and CEO of the Greater Boston Chamber of Commerce, and former Executive Director of the Massachusetts Convention Center Authority (MCCA), shares how marlo marketing was instrumental in transforming The Lawn on D, an experimental open, public space in the heart of Boston, into a must-visit destination. marlo marketing helped to develop the brand through logo creation, media relations, website development and social media marketing techniques that Rooney describes as “ingenious,” and has resulted in the open space being visited by nearly a quarter of a million people!