In today’s rapid fire media landscape, brands need to move faster than ever to capitalize on news and trends. Think Ryan Reynolds’ Aviation Gin sendup of that infamous Peloton ad last year that was concepted, produced and released in about
Move over, Monogram handbags -- Louis Vuitton is making waves in the world of fine jewelry. It was recently announced that the infamous luxury brand purchased the second largest diamond in the world, what is being called the Sewelô diamond.
Do you ever see a PR or marketing stunt and think, “WOW -- that is clever?!" I find that, often times, stunts seem like a good idea in the planning stages, but rarely get executed quickly or well enough to
Let’s get this bread. In honor of “National Ditch New Year’s Resolution Day” on January 17th (yes – that’s a real holiday), Hotels.com baked up a special “Bread & Breakfast” hotel room at the Refinery Hotel in NYC.
It's been a while since I was a young, naive, recent college grad, wide-eyed and eager at the endless possibilities that stood before me, but I do remember one thing -- it was a real pain in the ass to
2019 was the year of TikTok. From viral dance videos, to meme challenges, TikTok’s 1.5 billion users produced, streamed and obsessed over countless hours of content.
The past few years, brands have been taking a creative, more immersive approach to marketing by creating experiences that mimic those of our favorite movies, TV shows, and brands themselves.
Procter & Gamble recently announced the release of Dawn Powerwash Dish Spray, the first new type of dish detergent from the brand since its original 1972 launch. As far as new product launches go, the brand is rolling everything out
‘Starstruck.’ We all know what it means, and perhaps have felt it at one time or another in our lives. The world’s collective fascination with celebrities and public figures is interesting from a social psych perspective.
Every holiday season, there exists a gift that is so popular among the masses that it is talked about long after the tree comes down and holiday cookies are devoured. Therefore, it is dubbed the "gift of the year." This