The past few years, brands have been taking a creative, more immersive approach to marketing by creating experiences that mimic those of our favorite movies, TV shows, and brands themselves.
Procter & Gamble recently announced the release of Dawn Powerwash Dish Spray, the first new type of dish detergent from the brand since its original 1972 launch. As far as new product launches go, the brand is rolling everything out
‘Starstruck.’ We all know what it means, and perhaps have felt it at one time or another in our lives. The world’s collective fascination with celebrities and public figures is interesting from a social psych perspective.
Every holiday season, there exists a gift that is so popular among the masses that it is talked about long after the tree comes down and holiday cookies are devoured. Therefore, it is dubbed the "gift of the year." This