marlo marketing. fully integrated marketing, public relations, and creative services agency based in Boston, Massachusetts and New York City

From influencer engagement for luxury hotels to website design for assisted living communities to public relations for iconic beer brands, we cover a lot of ground.

In industry lingo, we’re considered a full-service integrated consumer marketing agency.

In our lingo? We just get sh*t done.

Case Study: Café de Boston

Overview

New to the Boston business lunchtime landscape, Café de Boston’s unfamiliar European-style concept confused patrons who did not understand how to navigate its combination of made-to-order, self-serve, and takeout fast-casual dining experience.

Assignment

  • Educate prospective customers about the café’s unique “European-style” format.
  • Simplify the in-store experience for customers.
  • Increase revenue through more efficient customer brand interaction.

Strategy

  • Redesign the brand identity, including a more modern logo, catering menu, website, POS materials and the creation of the new brand descriptor “marketplace eatery.”
  • Develop interior best-practice customer flow plans; design interior signage and decor to better communicate efficacy of usage to the customer.
  • Capitalize on the location’s downtown, corporate-heavy audience by creating and communicating unique catering offerings such as “Birthday in a Box.”

Results

CaseStudyIcons Satisfaction 27

Improved in-store customer experience

CaseStudyIcons StaffEfficiency 28

Enhanced staff efficiency, allowing for more consistent and coordinated service

CaseStudyIcons Revenue 14

Expanded revenue stream as a result of unique programming packages built around catering