An alternative health institute based in West Palm Beach, Florida, Hippocrates Health Institute had relied on word-of-mouth marketing for more than 60 years. marlo marketing was charged with taking on all of the wellness destination’s marketing initiatives, including a complete rebrand for the entire organization.
The organization’s singular goal was to increase visitor bookings by elevating the overall perception of the Hippocrates brand and cementing its position as the preeminent leader in the field of complementary health care.
- Educate the media and consumers about Hippocrates’ mission, programs, and staff to reverse some of the misconceptions associated with its alternative practices and teachings.
- Create a new, trust-inducing brand identity to be used across all marketing platforms including e-newsletters, advertisements, social media, and the organization’s website. Design all visual elements, create photo and video library from scratch, and write copy for all creative touchpoints.
- Identify opportunities to generate awareness, offer calls-to-action and drive visitor numbers to increase profits, including local strategic partnerships, thought leadership opportunities for the organization’s diverse team of experts, social media content creation and engagement, advertising, and more.
- Secure validation of the Institute’s often controversial practices, beliefs, and methodologies via media and influencer visits and their resulting objective third-party coverage.