marlo marketing. fully integrated marketing, public relations, and creative services agency based in Boston, Massachusetts and New York City

From influencer engagement for luxury hotels to website design for assisted living communities to public relations for iconic beer brands, we cover a lot of ground.

In industry lingo, we’re considered a full-service integrated consumer marketing agency.

In our lingo? We just get sh*t done.

Case Study: Perdue Simply Smart Organics (Paid Media)

Overview

A household name for nearly 100 years, in fall 2018 Perdue enlisted marlo marketing to launch a new line of fully-cooked organic chicken products as an organic option for on-the-go families that not only tastes better, but costs less than competitors.

Assignment

Develop a strategic paid media-focused plan to spread awareness and trial of new Simply Smart Organics line both nationally and in the Mid-Atlantic and Northeast markets.

Strategy

  • Partner with Lifestyle Expert, Jamie Hess on a Satellite Media Tour (SMT) with messaging to showcase how PERDUE’s Simply Smart Organics line makes eating organic chicken more affordable and easier than ever
  • Reach valuable demographic of moms directly through hyper-local mom/parent blogger partnerships to share PERDUE’s hassle-free, fully cooked, frozen and refrigerated organic products key attributes

Results

CaseStudyIcons Placements 01

140 earned media placements in six months

CaseStudyIcons Impressions 06

260M+ impressions via earned media

CaseStudyIcons BrandMessage 18

20M+ impressions generated from SMT

CaseStudyIcons Attendees 02

1.7M+ impressions from macaroni kid partnerships