marlo marketing. fully integrated marketing, public relations, and creative services agency based in Boston, Massachusetts and New York City

From influencer engagement for luxury hotels to website design for assisted living communities to public relations for iconic beer brands, we cover a lot of ground.

In industry lingo, we’re considered a full-service integrated consumer marketing agency.

In our lingo? We just get sh*t done.

Case Study: Woods Hill Table – Earned Media Relations

Overview

After a year spent struggling to stand apart in the crowded and often phony farm-to-table space, Woods Hill Table turned to marlo marketing to educate the masses on what an authentic restaurant + farm partnership truly entails.

Assignment

Refine and differentiate the Woods Hill Table story around its commitment to ingredient sourcing from the property’s proprietary farm in Bath, NH, and garner local, regional and national attention in the process.

Strategy

  • Leverage members of both the restaurant and farm teams as experts for media profiles and trend pieces around sustainable farming and dining
  • Create customized events and memorable creative mailers to entice and educate writers, resulting in coverage that amplified the Woods Hill Table story
  • Immerse national writers into the Woods Hill Table experience via “table-to-farm” press trip, offering an up-close look at the restaurant’s dedication to the local food movement
  • Engage with industry thought leaders and bolster national media relationships by hosting writers at an exclusive James Beard House Dinner, reinforcing the brand’s commitment to quality via association

Results

CaseStudyIcons Placements 01

100+ PLACEMENTS SECURED

CaseStudyIcons BrandMessage 18

PROMINENTLY FEATURED IN WALL STREET JOURNAL FARM-TO-TABLE TREND PIECE, SPRING 2018

CaseStudyIcons LocationExpansion 16

CLIENT SIGNED LEASE FOR SECOND LOCATION AT HISTORIC PIER 4 SITE IN BOSTON SEAPORT