How AI Is Changing Product Discovery
And What CPG Brands Need to Do About It
30 Minutes | FREE
Monday, October 19 at 3:00 PM ET
Your next customer may never search for your product.
An AI agent may find it for them.
Shoppers are starting to let AI do the discovery. They ask ChatGPT for the best protein bar under five grams of sugar. They ask Amazon’s Rufus which sunscreen works for sensitive skin. They ask Gemini to plan a week of dinners and suggest what to buy.
Most people don’t shop this way yet. Over the next few years, many more will.
An AI agent doesn’t hand back pages of results. It reads product data, reviews and what other sources say about you, then names a short list. If your brand isn’t on it, that shopper may never know you exist.
What You’ll Learn
In 30 minutes, we’ll cover:
- How AI agents are starting to research, compare, and recommend CPG products, and how quickly this is coming
- Why the first three or four spots in an AI recommendation matter more than any search ranking
- Why shelf placement, packaging, and retail media carry less weight when AI does the discovering
- What AI reads before it recommends: structured product data, retailer listings, reviews, third-party coverage, and consistent facts across every channel
- How to find out whether AI recommends your products today, with steps you can take right away
Discovery is changing. Is your CPG brand ready?
For decades, CPG brands competed for human attention with eye-level placement, standout packaging, promotions, and sponsored listings. AI agents work from information. They match a shopper’s need to the product details they can read and trust, then narrow the field to a few names.
That shift is already showing up in the tools shoppers use. Retailers are building AI assistants into their sites and apps. General assistants like ChatGPT, Gemini, and Perplexity answer product questions every day. Each one decides which brands to mention, and how often.
The good news? You can influence what AI sees. It comes down to signals your brand controls:
- Structured product data
- Product pages that answer real shopper questions
- The same facts on your site and at every retailer
- The reviews and coverage that tell AI why your product deserves to be recommended
Brands that build these signals early will be hard to displace later.
Join marlo marketing’s Michael J. Goldrich, author of Invisible, for a fast-paced, 30-minute introduction to Generative Engine Optimization (GEO) built specifically for CPG brands and marketers.
From Being Found to Being Recommended
Showing up is only the beginning.
AI can mention your brand without ever recommending it. The brands that win are the ones AI can understand, verify and confidently match to what a shopper needs.
This session will show where your products may be falling out of that process, and what you can start doing about it.
Monday, October 19 | 3:00 PM ET | 30 Minutes | FREE
Presented by marlo marketing, an integrated marketing and creative agency specializing in hospitality, lifestyle, and consumer brands.