marlo marketing. fully integrated marketing, public relations, and creative services agency based in Boston, Massachusetts and New York City

From influencer engagement for luxury hotels to website design for restaurants to public relations for iconic beer brands, we cover a lot of ground.

In industry lingo, we’re considered a full-service integrated consumer marketing agency.

In our lingo? We just get sh*t done.

Are You Invisible?

How AI Is Changing Hotel Discovery

And What Hospitality Brands Need to Do About It

30 Minutes | FREE

Click a Date to Register:

• Monday, October 5 at 4:00 PM ET

• Tuesday, October 13 at 11:15 AM ET

• Monday, November 2 at 3:15 PM ET

• Friday, December 11 at 11:45 AM ET

 

Your next guest may never Google your hotel.

Instead, they’re asking ChatGPT, Gemini, Claude, and Perplexity where to stay for a romantic weekend, which hotel is best for families, where to stay in a particular neighborhood, or which property has exactly the amenities they need.

AI doesn’t return pages of results. It gives answers.

If your hotel isn’t one of them, that guest may never know you exist.

What You’ll Learn

In 30 minutes, we’ll cover:

  • How hotel discovery is changing as travelers move from traditional search to AI-powered recommendations
  • Why rankings and website traffic no longer tell the whole story – and how hotels can lose potential guests without seeing it in their analytics
  • How AI decides which hotels to mention, cite, and ultimately recommend
  • The signals that influence AI visibility, including website structure and content, reviews and listings, third-party authority, and consistent property information
  • How to assess your brand’s AI visibility today, including practical steps you can take immediately

Search has changed. Has your hotel changed with it?

AI is rapidly becoming a new front door for hotel discovery, fundamentally changing how travelers find, compare, and choose where to stay. And unlike traditional search, there’s no second page of results to fall back on.

The good news? What determines whether AI finds and recommends your hotel isn’t magic. It comes down to signals you can influence – from your website and property content to reviews, listings, media coverage, travel guides, and the broader digital footprint that tells AI what your hotel is known for and why it’s worth recommending.

Join marlo marketing’s Michael J. Goldrich, author of Invisible, for a fast-paced, 30-minute introduction to Generative Engine Optimization (GEO) built specifically for hotel operators and marketers.

From Being Found to Being Recommended

Showing up is only the beginning.

A hotel can be mentioned by AI without actually being recommended. The brands that win are the ones AI can understand, verify, and confidently match to what a traveler is asking for.

This session will help you understand where your hotel may be falling out of that process – and what you can start doing about it.

Presented by marlo marketing, an integrated marketing and creative agency specializing in hospitality, lifestyle, and consumer brands.