
How AI Is Changing Restaurant Discovery
And What QSR Brands Need to Do About It
30 Minutes | FREE
Click a Date to Register:
• Tuesday, October 13 at 2:00 PM ET
• Monday, November 2 at 3:45 PM ET
• Friday, December 11 at 11:00 AM ET
Your next customer may never Google your restaurant.
Instead, they’re asking ChatGPT, Gemini, Claude, and Perplexity where to grab a quick lunch, which nearby restaurants have healthy options, where to find the best breakfast sandwich, or what’s open on the way home.
AI doesn’t return pages of results. It gives answers.
If your restaurant – or the right location – isn’t one of them, that customer may never know you exist.
What You’ll Learn
In 30 minutes, we’ll cover:
- How restaurant discovery is changing as consumers move from traditional search to AI-powered recommendations
- Why rankings and website traffic no longer tell the whole story – and how QSR brands can lose potential customers without seeing it in their analytics
- How AI decides which brands and locations to mention, cite, and ultimately recommend
- The signals that influence AI visibility, including website structure and content, reviews and listings, third-party authority, and consistent location information
- How to assess your brand’s AI visibility today, including practical steps you can take immediately
Search has changed. Has your restaurant changed with it?
AI is rapidly becoming a new front door for restaurant discovery, fundamentally changing how consumers find, compare, and choose where to eat. And unlike traditional search, there’s no second page of results to fall back on.
The good news? What determines whether AI finds and recommends your restaurant isn’t magic. It comes down to signals you can influence – from your website and content to reviews, listings, media coverage, and the broader digital footprint that tells AI what your restaurant is known for and why it’s worth recommending.
Join marlo marketing’s Michael J. Goldrich, author of Invisible, for a fast-paced, 30-minute introduction to Generative Engine Optimization (GEO) built specifically for QSR operators and marketers.
From Being Found to Being Recommended
Showing up is only the beginning.
A restaurant can be mentioned by AI without actually being recommended. The brands that win are the ones AI can understand, verify, and confidently match to what a customer is asking for.
This session will help you understand where your brand or individual locations may be falling out of that process – and what you can start doing about it.
Presented by marlo marketing, an integrated marketing and creative agency specializing in hospitality, lifestyle, and consumer brands.
