How AI Is Changing Destination Spa Discovery
And What Owners Need to Do About It
30 Minutes | FREE
Friday, October 30 at 2:00 PM ET
Your next customer may never Google your spa.
Instead, they’re asking ChatGPT, Gemini, Claude, and Perplexity where to get a great facial, which hotel spa is best for a relaxing retreat, who offers the best massage near them, or how to turn an afternoon into a relaxing escape.
AI doesn’t return pages of results. It gives answers.
If your spa isn’t one of them, that guest may never know you exist.
What You’ll Learn
In 30 minutes, we’ll cover:
- How spa discovery is changing as consumers move from traditional search to AI-powered recommendations
- Why rankings and website traffic no longer tell the whole story – and how spas can lose potential guests without seeing it in their analytics
- How AI decides which brands to mention, cite, and ultimately recommend
- The signals that influence AI visibility, including website structure and content, reviews and listings, third-party authority, and consistent business information
- How to assess your brand’s AI visibility today, including practical steps you can take immediately
Search has changed. Has your spa changed with it?
AI is rapidly becoming a new front door for spa discovery, fundamentally changing how consumers find, compare, and choose where to book treatments and wellness experiences. And unlike traditional search, there’s no second page of results to fall back on.
The good news? What determines whether AI finds and recommends your spa isn’t magic. It comes down to signals you can influence – from your website and treatment content to reviews, listings, media coverage, and the broader digital footprint that tells AI what your spa is known for and why it’s worth recommending.
Join marlo marketing’s Michael J. Goldrich, author of Invisible, for a fast-paced, 30-minute introduction to Generative Engine Optimization (GEO) built specifically for spa operators and marketers.
From Being Found to Being Recommended
Showing up is only the beginning.
A spa can be mentioned by AI without actually being recommended. The brands that win are the ones AI can understand, verify, and confidently match to what a guest is asking for.
This session will help you understand where your spa may be falling out of that process – and what you can start doing about it.
Friday, October 30 | 2:00 PM ET | 30 Minutes | FREE
Presented by marlo marketing, an integrated marketing and creative agency specializing in hospitality, lifestyle, and consumer brands.