the best marketing decision I have ever made
I replaced my entire internal marketing team with marlo marketing. It was the best marketing decision I have ever made. Rather than trying to directly manage the hiring and work product of an internal team, or hiring a six-figure C-suite marketing executive who would then need to build a team or hire multiple agencies, we cut to the chase and went straight to the source: an ROI-driven, sales-centric team that had all of the resources we needed already built under one roof. The marlo team dove in head first with a ‘brand analysis’ to understand over 30 years of marketing history around our 27-unit chain and identify the opportunities to propel the brand – and that is exactly what they did. The team presented a comprehensive marketing plan that touched on branding, email marketing, loyalty programs, public relations, in-store promotions, online reputation management, internal & external communications and much more, and assured me and ownership that outsourcing our marketing department to marlo marketing was the right decision. Utilizing the marlo team enabled Margaritas to reduce overall Marketing G&A by 10% while reaping the benefits of a dedicated team of marketing professionals that think strategically about each initiative and each dollar spent to ensure maximum ROI. Their work resulted in setting multiple company sales records, including the company’s single day highest sales in 30 years. They convinced me that, with the right partner, an outsourced marketing solution is the right one. I’d hire them again in a second and would recommend to anyone else to do the same.
Hugo Marin
Former President, Margaritas Mexican Restaurant