The pioneer behind the country’s first all-organic coffee roaster, Jim’s Organic Coffee wanted to refresh their brand which had become synonymous with exceptional organic coffee. Building on three decades of quality, craftsmanship, and responsible sourcing, the marlo team redesigned the Jim’s logo and developed a vibrant color palette that brought new energy and clarity to the product line. The refresh extended across coffee bags, cold brew cans, a new e-commerce website, shipping boxes, foodservice signage, email marketing templates, and social media imagery. Every touchpoint was designed to celebrate Jim’s premium organic heritage while creating a bright, welcoming brand experience that stands out on the shelf and resonates with today’s coffee drinkers.