Longtime leaders in senior care, SALMON Health & Retirement has offered customized residences and campuses catering to various need states for more than 60 years. When poised to open SALMON at Medway, the brand’s most important and unique senior living campus in the company’s history, the team turned to marlo marketing to effectively communicate its unique brand promise, targeting a more active, savvy, and socially driven senior living resident. To reach this target, marlo marketing created a unique brand identity for the new property, as well as a new website, print ads, direct and e-mail communications, digital ads, social media graphics and an entire suite of collateral and stationery.