Buzz-Driving Brand Collaborations
Thinking outside the box is something we as marketers and creatives do on a daily basis, and recently it seems that more and more brands, with seemingly no relation, are patterning up for killer stunts and ad campaigns. And, as
Bill Nye the STARBUCKS Guy
If there are two things in this world that millennials love, it’s caffeinated beverages and nostalgia. So it’s no surprise that the ad masterminds behind Starbucks took this information and ran with it. In their new ad campaign, “Whoa, Nitro,”
Cult Beauty Takes Boston
Glossier, the mega-popular makeup and skincare company, has officially opened a pop-up location in Boston’s Seaport District and I am so. freakin’. excited. Boston now has easy access to the cult beauty brand’s signature bushy eyebrow-ed, dewy skin look.
The Backup Plan
As marketers, we spend our lives planning campaigns, events, interviews, ads, pitches, posts, press trips, website launches, releases and everything in between down to the millisecond, to try to prepare for every inevitability. Well recently, an episode of Conan on TBS
Beer is Trying Not To Get Canned
“Vodka soda, close it” is a now-famous catch phrase born out of the millennial habit to go to a bar, order a vodka soda (Tito’s only please), and close out one's credit card instead of opening a tab -- only
A Strangely Awesome Intro Sequence
Image Source: EmpireOnline.com It’s been over a month since Season 3 of the Netflix megahit Stranger Things premiered, and I still can’t get enough. I admittedly spent my Fourth of July binging the entire season in a single day, and I’ve
Cheez-It & House Wine: The Perfect Picnic Pairing
As marketers, the team here at marlo is always on the lookout for the next great brand collab. We’re in the business of helping clients tell their stories, and seeking out a synergistic brand with audience overlap is nearly always
Out of Cali ‘n Into NYC
Some people equate a trip to “La La Land” with its pristine beaches, celebrity sightings and Disneyland. Others? A trip to the ever-so popular fast food chain In-N-Out. Which is why 31-year-old Lincoln Boehm of Jamaica, Queens was perplexed when he
Cats: Cute or Creepy?
The new Cats trailer came out recently and, as expected, people are going bonkers. “Is it cute?” “Is it creepy?” “Who cares, Cats is coming to the big screen!” Well, from the trailer we know one thing for certain --
CBD – Applying Is The New Ingesting
A few years ago, consumers had little to no desire to purchase products with CBD in them because of its misleading association to the THC strain of cannabis. People probably would have been shocked to see a brand mention CBD