- marlo monthly
In this video, Jim Rooney, President and CEO of the Greater Boston Chamber of Commerce, and former Executive Director of the Massachusetts Convention Center Authority (MCCA), shares how marlo marketing was instrumental in transforming The Lawn on D, an experimental open, public space in the heart of Boston, into a must-visit destination. marlo marketing helped to develop the brand through logo creation, media relations, website development and social media marketing techniques that Rooney describes as “ingenious,” and has resulted in the open space being visited by nearly a quarter of a million people!
marlo marketing has done a great job for us. In a short period of time the team got us in front of reporters and editors resulting in an impressive list of print and digital periodicals that have written about our product. This has given our start up company a lot of credibility to both customers and investors, and we’re now on the shelves at CVS. They work hard on a very personal level with excellent communication and follow up. We highly recommend them.
I have had the pleasure of working with the marlo marketing team with two very different food companies. I started working with marlo while at an artisanal cheese start-up company called the Vermont Farmstead Cheese Company and experienced first-hand the team’s creativity, organization and follow-through and what they managed to achieve with a start-up company’s budget. I found them to be incredibly responsive and impressively tied into the food scene locally and nationally. Given such a positive experience, when I joined the Snack Factory® Pretzel Crisps® team, I brought marlo on board to handle all of our national Public Relations work. As one of many examples of success, they developed an amazing strategic national integrated media and PR plan for Snack Factory’s recent Gluten Free Pretzel Crisps® product launch (utilizing both guerilla and traditional tactics) that helped the sales team attain a strong ACV within the first six months. I think marlo marketing is one of most creative and pro-active full service firms anywhere in the entire country.Go to Pretzel Crisps case study
We worked with the team from marlo marketing through the opening of our new brand, UNO fresco. As this was a brand launch, many details were emerging and changing throughout the process. The marlo team remained patient, focused on the end result and committed to fulfilling our expectations from start to finish. They were organized, delivered to every deadline and made a difference in the launch of this brand. I highly recommend them as a strategic business partner.
Marlo and her team of enthusiastic, creative professionals are so fun to work with and deliver results! If you’re looking for a great PR partner who will provide strategic value coupled with awesome PR impact, look no further!
Marlo and her team have done an outstanding job getting out the Narragansett Beer story. We have received countless placements since 2009 on both the national and hyper-local level. They have delivered results with industry experts, traditional media outlets and cultural influencers. The team is great at developing an annual plan and then executing against it regularly.Go to Narragansett Beer case study
Marlo and her team have been instrumental in helping launch our brand. I think what separates her firm from other PR firms out there is that in addition to having contacts at all the typical news outlets covering our market she has personal relationships within the marketplace itself from which clients can benefit. She is fair, straightforward, and willing to go the extra mile for us which we appreciate. She lives and breathes her work, and the results show.
marlo marketing provided public relations services for the Provincetown Tourism Office. They are professional, collegial and communicate well. Marlo has helped the Town of Provincetown in building out the content of our Tourism website, concept and create Press Kits (which have been used widely), coordinate press trips, and has done an excellent job in promoting Provincetown worldwide as a travel destination. Additionally, the editorial the town has received is extremely valuable. Marlo and team have to work with a number of personalities and have handled it professionally and gracefully.Go to Provincetown case study
We initially hired Marlo to re-launch Grafton Street in early 2002, quickly realizing the value she brought to all of our establishments. While the amount of editorial coverage her team is able to consistently obtain for all of our locations is impressive, the added-value that they deliver – from private parties to new business relationships to marketing and advertising – has cemented marlo marketing’s importance in our business’ continued growth. Knowing we have found a true marketing partner, someone we can trust on every level, is worth every cent.
Marlo and her crew have completely changed my mind about PR. Over the past thirteen years, I have been through numerous PR firms and have also gone without PR for many years. Have I noticed a particular difference? Have I felt like the thousands of dollars were worth it? I was entirely skeptical. Ask her. But, I am now convinced. Here’s why:
She chooses her clients wisely, with regard to their ability to back up her efforts to promote them. It is all about the relationship. I have never felt like I was just one more client in her roster. It is about “marketing” and not just PR. No throwing parties or doing events that don’t show us off properly or lump us in with 25 other restaurants. I have been shown how to effectively and efficiently promote my businesses for what they are. Marlo and her team have been relentless in getting us access to those people who, when we do our jobs right, appreciate what we do and how we do it, and who will talk and write about it. Similarly, I really do believe that she and her team truly get what we are trying to accomplish, and that they take great pride in helping us succeed. And, perhaps most importantly, I feel very, very confident that I can leave this (PR) aspect of my businesses in her hands, knowing that it will be handled in a way that I feel comfortable with, thereby allowing me to concentrate on the aspects of my businesses that I do best.
Marlo and her staff have been invaluable in raising the visibility, stature and success of our two zoos since we began working with them in 2006. I regularly receive comments from people about the frequent and positive coverage we receive in the press. The editorial coverage, combined with their creative management and targeted execution of our limited advertising budget, has helped us reach record-breaking visitor and membership levels. It is obvious with every step that they have a real commitment to our success.Go to Zoo New England case study
The team at marlo marketing is professional, easy to work with and produces amazing results. The media coverage exceeded our expectations and as a result we’ve seen an increase in ticket sales and brand awareness throughout the country. People now know who we are and are excited to experience social painting and the unique concept we bring to their community. As we continue to expand Paint Nite into new cities in the United States and eventually into new countries, we look forward to continuing our partnership with the marlo team.Go to Paint Nite case study
Marlo came very highly recommended to me within the Boston hospitality industry when we were starting a new company – Frost Ice Bar. Not only did she deliver above and beyond our expectations, but I found the entire staff very easy to work with and extremely professional (yet fun at the same time). She is a hard-working business owner who cares deeply about the success of her clients and who is willing to get involved to ensure the highest quality of work. I’d definitely use her again in the future.Go to the Frost Ice Bar case study
We engaged marlo marketing for two consumer product launches and the resulting national roll out. Marlo and her team were able to quickly assess the promotional opportunities and customize a really effective campaign for us. Not content to stick to business as usual, we tried traditional approaches mixed with some new ideas. We felt that Marlo’s team was able to quickly and effectively adapt to an evolving strategy and recalibrate if necessary. I would recommend Marlo without a doubt and look forward to working with her in the future. It’s hard to find genuine professionals that you consider true partners in your endeavors – Marlo is one such professional.
Marlo has assembled a great team of true professionals at marlo marketing to support our brand building and PR initiatives. They have worked for us to execute campaigns, conduct desk-sides, follow up and come up with creative positioning of our treatments resulting in some excellent exposure and national press. The team, I consider, are ‘real’ sans the ‘fabulous attitude’ exuded by many other PR groups. It’s a big deal when a real Yankees fan hires someone out of Boston but they’ve proven to be really worth it – I strongly recommend them!Go to Dermelect Cosmeceuticals study
I cannot say enough wonderful things about the team at marlo marketing! While we have only worked with them for 6 months, the results that they have delivered have absolutely exceeded our expectations. Our brand went from having literally no PR and little SEO presence, to having fantastic sources raving about us such as Teen Vogue, Glamour, and Harper’s Bazaar. For an up-and-coming beauty brand, this is huge! The entire team is incredibly sharp, hard-working, and are constantly on the pulse of the industry for any opportunity. Beyond delivering phenomenal results, they have been fantastic people to work with and it has always been a pleasure spending time with them whether its in a meeting or running from taxi to taxi during desk-sides!
The marlo marketing team is so high-energy and hardworking – man, they just deliver. Since partnering with them, we’ve secured coverage in Better Homes & Gardens, ABCnews.com, Good Housekeeping, Seventeen magazine, Cooking Light, and House Beautiful, along with lots of influential blogs and specialty publications. They’ve really thrown themselves behind our brand and are helping us forge lasting relationships with the press. It’s refreshing to see results, rather than reports from a PR agency.Go to The Grommet case study
Marlo and her team have been a great driving force behind the marketing success of All American Assisted Living. marlo’s attention to detail and “out of the box” marketing campaign positioned us to excel during our construction/pre-opening phase. We really enjoyed working with marlo and wouldn’t hesitate to work with marlo on future projects.Go to All American Assisted Living case study
Marlo and her team took the kernel of a brand concept and led us through a process that distilled our product’s core attributes andbrought clarity to our communication strategy. We had to communicate three things in about three seconds: easy, delicious, and healthy, and marlo made that happen!
From the selection of a familiar packaging style and size, to the use of simple language and photographs, our box appeals to busy families who don’t have time to cook and members of a generation that never learned. By featuring mouth-watering photographs of the finished meals, customers could nearly taste their dinner before it went into their cart. And by highlighting the key healthful attributes — gluten-free, all natural, and no added sugars — even the shopper most skeptical of boxed foods would be pleasantly surprised by our quality ingredients. Did it work? In just one year, The Healthy Pantry went from 100 to over 1,500 stores carrying it’s products, and those stores sold 1.7 times more each week!