Love it or hate it, when Oprah declares a product as her favorite, the whole world takes note — and then goes out to buy whatever the Queen of Television insists she can’t live without.

As a designer, and particularly as one working at a marketing agency, I’m all in when it comes to interesting guerrilla marketing tactics. After all, what better way to expose the public to a brand or product than by taking it literally to the streets?

Every December, our city is bombarded with tacky Christmas cheer. My family and friends trudge through the wet streets to stand in long lines at countless retail stores, listening to the same repetitive songs on the radio.