As a designer, and particularly as one working at a marketing agency, I’m all in when it comes to interesting guerrilla marketing tactics. After all, what better way to expose the public to a brand or product than by taking
The only way writing a press release achieves the overarching objective of driving intent and action is to create a broader, layered strategy that doesn’t happen when you “just write a press release.”
Every December, our city is bombarded with tacky Christmas cheer. My family and friends trudge through the wet streets to stand in long lines at countless retail stores, listening to the same repetitive songs on the radio.