The marketing world has been turned on its head since the COVID-19 crisis exploded. Consumers are behaving differently, budgets are being cut, supply chains are broken and many products are seemingly non-essential in our new reality. As part of Branchfood’s Serving Up Support series, I recently had the opportunity to share some specific ways in which brands have taken steps to refine (and redefine) their marketing mix, pivot their focus, create efficiencies, reassess goals and invest in themselves in order to exit into the post-Corona world stronger.