Absolutely nothing about 2020 has been normal, so it’s not surprising that the holiday season so far feels the same.

You’ve dreamed about starting a food or beverage company brand

If you know me at all you know that — for better or worse — I’m not afraid to do a few things: one, tell it like it is and, two, ask for help when needed.

The marketing world has been turned on its head since the COVID-19 crisis exploded. Consumers are behaving differently, budgets are being cut, supply chains are broken and many products are seemingly non-essential in our new reality.

If you follow any of our social channels, you probably know that I moderated a panel about the Boston restaurant industry earlier this month.

A couple of weeks ago I shared some insight into some essential business travel I’ve been doing over the past two months. I just returned from another trip to San Antonio. I was curious myself to see what the changes might look like, given that some states – like Texas --have now

Restaurants are the lifeblood of our community. And right now, they are facing catastrophic challenges that threaten their very existence.

When people hear that I’m traveling, there is shock. There is concern for my safety. And there is more shock. “Essential travel” means many things to many people; in my opinion, traveling for a client that provides my team with work amid the pandemic certainly qualifies as “essential.”