In addition to changing almost all of our daily habits (commuting to work on crowded trains and buses, wearing masks everywhere, forgoing most socialization), the pandemic has had a colossal effect on the event industry. If you attended any events
We're now nine (?) months into the pandemic and brands that once relied heavily on experiential marketing to connect with consumers are (wisely) exploring more non-traditional platforms (think Twitch and TikTok).
A few weeks ago, musical artist Sia released the trailer for her upcoming film, Music, which tells the story of a young autistic girl who finds herself as the caretaker for her newly sober sister.