Marketing Makeover: The Case for the Fractional CMO
The news about Starbucks dropping its CMO got us thinking about how other companies are doing the same or switching to a fractional CMO model. Marlo Fogelman, founder and CEO of marlo marketing, lays out three reasons for why this
Emphasizing an Integrated Approach
Post-Covid, marlo marketing further evolves with the launch of two outsourced marketing services divisions
Marlo Marketing Introduces New Division
marlo marketing, the nationally-renowned marketing agency within the hospitality, lifestyle, and CPG categories, today officially announces its new division, Outsourced Hospitality Marketing (OHM), with the launch of www.outsourcedhm.com.
An Evolutionary Approach to Hotel Marketing
Outsourcing Marketing Responsibilities Can Be Worth the Investment
The 150 Most Influential Bostonians
139. Marlo Fogelman, Founder and CEO, marlo marketing. Talk about influential: Former Governor Baker and Mayor Wu are among the bigwigs who get a copy of Fogelman’s “Marlo Monthly” newsletter—highlighting exciting news from her clients, including Lawn on D and
What if returning to the office doesn’t involve an ‘office’?
marlo marketing is one of the trailblazing companies profiled by The Boston Globe experimenting with nontraditional work spaces during the pandemic.
Serving it Up: Hospitality Branding Done Right
Marlo Fogelman, founder & CEO of marlo marketing, shares her thoughts on the right way to do branding and marketing for hospitality industry clients in the September 2021 issue of Branders magazine.
The Case for Outsourced Marketing in a Post-COVID World
Marlo Fogelman, founder and CEO of marlo marketing, shares her thoughts on a post-COVID future for the hospitality industry.
By the numbers: Advice for new restaurateurs
Marlo Fogelman, an attorney and founder and CEO of marlo marketing, shares her thoughts on where the restaurant industry is now, and what new restaurateurs will be dealing with in the post-COVID era.
Advice for the ‘New Restaurateurs’ of a Post-Pandemic World
Just as the dot-com bubble burst of the early 2000s ushered in more streamlined and consolidated technology companies (like Google and Amazon), the downturn of the restaurant industry at the hands of COVID-19 could look much the same.