- marlo monthly
Karen Wong is a strategic marketing professional with more than 17 years of experience executing integrated communications programs across a wide variety of industries at leading marketing firms. Named Chief Operating Officer in June 2017, Karen currently oversees the overall operations and management of the agency.
Joining marlo marketing as a Vice President within the Consumer Products division in June 2014, Karen led the strategy and execution of brand-building marketing campaigns for a rapidly expanding roster of consumer brands including Snack Factory Pretzel Crisps, Narragansett Beer, Bully Boy Distillers, and CareDash, among others.
Karen began her career in the field of advertising as a national broadcast buyer at MediaVest in New York City, developing high-profile media programs for Heineken, Amstel Light, Philips Electronics and Enterprise-Rent-A-Car. From there Karen expanded her focus to direct response and digital media planning at agencies ID Media and Ogilvy/Mindshare (then known as mOne Worldwide). Her client experience in the digital space spans product launches and awareness campaigns for beauty clients such as L’Oreal and Maybelline, luxury consumer products for Nikon and healthcare with Bristol-Myers Squibb.
With a data-driven approach to marketing, Karen shifted her sights to the world of public relations at GCI Group (now Cohn & Wolfe) handling product launches and crisis communications for global healthcare brands including Merck and Cephalon. Karen then spent six years at consumer public relations agency Maloney & Fox (now Waggener Edstrom Worldwide) as an Account Director overseeing the agency’s largest accounts including William Grant & Sons Distillers, Bacardi/Drambuie Liqueur and Tupperware. As team lead, Karen executed tactical media relations programs, celebrity-driven launch events, large-scale consumer sampling/experiential events and major branding initiatives.
Prior to joining marlo marketing, Karen served as Associate Communications Director at advertising agency Droga5 New York leading client PR for integrated advertising campaigns and product launches for brands such as Newcastle Brown Ale, Hennessy, Coke Zero, Honey Maid, Athenos, Chobani and UNICEF.
A Massachusetts native, Karen attended Smith College in Northampton, MA, studying Economics and Sociology. Upon graduating from Smith, Karen moved to New York City where she spent 14 years honing her marketing career. She now resides in her childhood hometown of Brookline, MA. As a food fan and certified BBQ judge, Karen spends her free time on the hunt for good eats and the perfect brisket.