Vice President

A seasoned marketer with nearly 20 years of experience, Ariel spearheads strategic planning, positioning, and execution for clients. She brings a strong business acumen to client work – evaluating customer segments and market opportunities to determine competitive advantage and establish a strategic integrated marketing approach that is unique to each client. Her background spans multiple industries including real estate, property development, retail, technology, hospitality, and restaurants.

Following a previous eight-year stint, Ariel returned to marlo marketing in 2024 after serving as Director of Marketing for Generis Collective, a boutique property development firm providing turnkey buildout services for globally renowned brands. During her tenure at Generis, Ariel oversaw an extensive rebranding process which successfully shifted the company’s business model to capture a wider set of potential partners and clients. She also led the charge on branding and marketing strategies for several ancillary ventures including a high-end multi-family apartment building, a women-led construction management firm, and a private club for car collectors.

Prior to Generis, Ariel worked for Delaware North as the opening Director of Marketing for the Hub on Causeway, a 1.5 million square-foot mixed-use property at Boston’s TD Garden. While there, she led the planning, opening and ongoing marketing strategy for the development’s restaurant properties. In her previous role with marlo marketing, she ran the hospitality, restaurant & catering practice, focusing on integrated marketing initiatives for pioneering and established culinary brands and personalities.

Ariel completed her MBA from Babson College in 2024. She has her undergraduate degree from James Madison University and is also a 2017 Fellow of UMASS Boston’s Emerging Leaders Program.